Content Strategy for the Web explains how to create and deliver useful, For the first time, you'll: See content strategy (and its business value). For organizations all over the world, Content Strategy for the Web is the go-to Read it to: Understand content strategy and its business value. This is the eBook version of the printed book. Content Strategy for the Web can help in delivering useful, usable content to online audiences, when and where.
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Editorial Reviews. Review. "In the space of a few chapters, Kristina Halvorson's little book Kindle Store; ›; Kindle eBooks; ›; Computers & Technology. Content Strategy for the Web book. Read reviews from the world's largest community for readers. If your website content is out of date, off-brand, an. Content Strategy for the Web by Kristina Halvorson is the industry's go-to handbook for creating and executing successful content strategies.
Go ahead, get the e-book now. The plan was to have him solidify our current content process. We were still organizing our community-facing content in an ad hoc way, hoping that things would come together or assuming that another team member would eventually get around to synthesizing our voice and what we truly wanted to communicate. So, Clem, in his unassuming way, showed us that our entire content game needed to change. He asked thoughtful questions, listened to the answers, and brought books like Content Strategy for the Web to our meetings so that he could shed light on the big picture of how our content could integrate with our community of community professionals.
This is a huge weakness. Conversations build relationships.
Many interconnected relationships form community. Content, therefore, is the basis for all community building.
You need to understand content to create community magic. What would that do for your results? Some attendees said that taking a content-production break would put them out of a job or give their bosses heart attacks. It has been done, though, and to significant advantage. Want an example? Read this story from Buffer describing their one-month hiatus from creating new content.
Content strategy is content marketing plus brains and minus the mindless pursuit of mindshare. For whom? By whom? With what?
How often? What next? Too often, we stop at the what.
Content marketing is about creating more content, strategy is about asking a lot of hard questions: why, how and more. No, really.
We can create as much content as we want. Do you have written criteria that help your team determine priorities?
A content strategist would. Strategy should be used to help you prioritize and say NO. Pick one. Then get out there and discover who can help.
Connect with those people. Meet them for coffee. Start the conversations. To start a conversation about content strategy in a messed-up company, just pick ONE problem. As simple and obvious as this sounds, most of us have created content that had no clear tie to a business goal. What business goals might content marketers tie content to? Here is a chart that shows some common goals. She points to this definition : The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Obviously, no single team can create a good user experience alone.